You’ll be scored against the following key areas:
Direct Contact
Refers to the effectiveness and impact of influencers in a marketing campaign based on their ability to directly engage with their audience. This score considers factors such as the influencer's responsiveness to comments, direct messages, and overall interaction with followers, providing a more nuanced measure of their direct communication and connection with their audience.
Network or Search
Assesses the reach and discoverability of an influencer within their social media network or across search engines. This score considers factors such as the influencer's visibility in search results, the extent of their network connections, and the overall accessibility of their content.
Awareness
Designed to measure an influencer's ability to create brand awareness and recognition among their audience. This score takes into account factors such as the influencer's content reach, engagement levels, and the overall impact of their promotional efforts on increasing brand visibility.
Education
Evaluates an influencer's effectiveness in providing informative and educational content to their audience. This score takes into consideration the quality, relevance, and impact of the influencer's educational material, as well as audience engagement with such content.
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It's my goal to work with you to make a purposeful, sustainable impact on your business. During our session, we will discuss your score and answers in more detail and come up with an action plan on how you can move forward in growing your practice.